IEG Vu is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


SABMiller trials new can

This article was originally published in Foodnews

SABMILLER has patented an easy-to-open beer can that converts into a drinking cup when the top has been removed, South Africa's Business Week reports. The can, part of an effort to reduce waste and violence at sporting events, will be first introduced at the Football World Cup that starts in South Africa next month, Norman Adami, the managing director of SABMiller's Johannesburg-based unit, said. The can is fully recyclable and can be refilled once opened, reducing the use of glass and plastic and their potential use as missiles. The 440ml (13oz) can will be sold under SABMiller's Castle Lager brand, aimed at the discount market and midmarket.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts