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New taste for 7UP

This article was originally published in Foodnews

DR PEPPER Snapple (DPS) is reformulating its 7UP brand, giving it a "crisper" lemon and lime taste, and is also adding new graphics to its packaging and launching new advertising for the brand to boost volumes of the drink in the fourth quarter, reports Bloomberg. In an interview, the company's chief marketing officer, Jim Trebilcock, said the newly "restaged" 7Up will be on sale in the US in September. 7Up is a key brand for Dr Pepper in the US and is the company's second largest carbonated drink after its eponymous root beer drink.

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