Brazilian juice output upThis article was originally published in Foodnews
COCA-Cola has increased production capacity by 35% at its Del Valle juice production plants in Americana and Linhares, Brazil, to meet booming demand for juices and nectars, reported daily Valor Econômico, Vladimir Pekic writes. The company invested in new equipment and replaced existing production lines with more robust ones, said John Pinto, marketing director of new beverages at Coca-Cola. "Demand soared well in advance of production capacity in late 2009. It was a boom period for several segments in the industry which resulted in a temporary shortage of raw materials, such as cans and pulp of delicate fruits," Pinto explained.