Coke to improve mango juice supplyThis article was originally published in Foodnews
COCA-Cola Co is working with business, government and civilian partners to improve Haiti's mango juice industry. The USD7.5 million, five-year Haiti Hope project will try to double the incomes of the country's 25 000 mango farmers and improve their living standards after the devastation wrought by January's earthquake. Coke will invest USD3.5 million in the project, with the Inter-American Development Bank contributing an undisclosed amount. The bank is the source of long-term financing for development projects in Latin America and the Caribbean. Proceeds from the sales of Haiti Hope Mango Lime-Aid made by Odwalla (a fruit juice company owned by Coke) will go toward the project. A similar drink will be launched in Canada in early summer.