IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Confectionery giants in packaging dispute

This article was originally published in Foodnews

TWO of America's leading chocolate companies are to once again face each other in court over a packaging dispute. The Hershey Co is suing Mars Inc, alleging that Mars' Dove brand peanut butter candies packaging mimics packaging Hershey had already trademarked for its Reese's Peanut Butter Cups and Reese's Pieces brands, specifically over the use of orange as the main colour. The company is claiming trademark dilution and infringement, and unfair competition.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts