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Confectionery giants in packaging dispute

This article was originally published in Foodnews

TWO of America's leading chocolate companies are to once again face each other in court over a packaging dispute. The Hershey Co is suing Mars Inc, alleging that Mars' Dove brand peanut butter candies packaging mimics packaging Hershey had already trademarked for its Reese's Peanut Butter Cups and Reese's Pieces brands, specifically over the use of orange as the main colour. The company is claiming trademark dilution and infringement, and unfair competition.

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