Ferrero get festive with UK's largest edible treeThis article was originally published in Foodnews
CHOCOLATE company Ferrero has created what is claimed to be the
UK's largest edible Christmas tree. Sited in London's Covent Garden
the tree is made from over 10 000 individually wrapped Ferrero
chocolates and measures over 11ft.
The tree is the centre piece of Ferrero's 360° 'Magic of Christmas' campaign which has been activated nationally, regionally, online & in-store as part of a GBP5 million investment programme. As part of the campaign, Ferrero will also be giving away 500 000 free samples in the lead up until Christmas to strengthen the company's presence.