IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Ferrero get festive with UK's largest edible tree

This article was originally published in Foodnews

CHOCOLATE company Ferrero has created what is claimed to be the UK's largest edible Christmas tree. Sited in London's Covent Garden the tree is made from over 10 000 individually wrapped Ferrero chocolates and measures over 11ft.

The tree is the centre piece of Ferrero's 360° 'Magic of Christmas' campaign which has been activated nationally, regionally, online & in-store as part of a GBP5 million investment programme. As part of the campaign, Ferrero will also be giving away 500 000 free samples in the lead up until Christmas to strengthen the company's presence.

Topics

What to read next

UsernamePublicRestriction

Register

CO010103

Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel