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Ferrero get festive with UK's largest edible tree

This article was originally published in Foodnews

CHOCOLATE company Ferrero has created what is claimed to be the UK's largest edible Christmas tree. Sited in London's Covent Garden the tree is made from over 10 000 individually wrapped Ferrero chocolates and measures over 11ft.

The tree is the centre piece of Ferrero's 360° 'Magic of Christmas' campaign which has been activated nationally, regionally, online & in-store as part of a GBP5 million investment programme. As part of the campaign, Ferrero will also be giving away 500 000 free samples in the lead up until Christmas to strengthen the company's presence.


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