Cadbury to push Flake and Twirl brands in EuropeThis article was originally published in Foodnews
CADBURY Ireland is considering expanding its presence in
continental Europe by introducing its Flake and Twirl brands on a
Traditionally the chocolate bars are sold mainly in Ireland and the UK, with just a small amount sold into continental Europe. The factory, based in Coolock, is the only plant which has the capability of making Flake and Twirl in Europe. However, the success of the brands would depend on whether consumers in continental Europe ''bought into the whole concept'' and if the volumes could be made in Ireland.