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Cadbury to push Flake and Twirl brands in Europe

This article was originally published in Foodnews

CADBURY Ireland is considering expanding its presence in continental Europe by introducing its Flake and Twirl brands on a large scale.

Traditionally the chocolate bars are sold mainly in Ireland and the UK, with just a small amount sold into continental Europe. The factory, based in Coolock, is the only plant which has the capability of making Flake and Twirl in Europe. However, the success of the brands would depend on whether consumers in continental Europe ''bought into the whole concept'' and if the volumes could be made in Ireland.


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