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Brazilians demand more functional foods

This article was originally published in Foodnews

SALES of functional and organic food and drink have rocketed in Brazil, despite the global recession. According to Health and Wellness Food and Beverages in Brazil, in 2004-2009 sales of functional drinks went from BRL15 billion to BRL27.2 billion. Organic product sales grew even more, reaching BRL350 million in 2010, an increase of 40% on 2009, says Project Organics Brazil.

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