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Coke moves Minute Maid upmarket in the US

This article was originally published in Foodnews

COCA-Cola is relaunching Minute Maid in the US as an NFC product, some 30 years after it first tried with the brand. Three varieties of Minute Maid Pure Squeezed orange juice are hitting US stores, along with a low-calorie "light orange juice beverage" with a juice content of 42%. The drinks are sold in 59oz bottles, instead of the half-gallon carton that Minute Maid normally uses.


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